Magnitude
The AI Pathway for SMEs
A comprehensive 5 stage AI adoption pathway for SMEs.
The Pathway
Five stages. One clear Pathway.
Magnitude is a structured pathway your team navigates together. From fundamentals, through to choosing the right tools, into deep, platform-specific capability. Then you work on embedding AI in the way your business actually runs.
01
Foundations
A demystifying half-day workshop, tailored to your business, on how to use AI safely and productively at work, regardless of the platform.
02
Optional
Choosing your AI stack
Which platform fits your tech, processes and team best?
You might already be using a tool or tools, and we can help validate that and report back.
03
Platform Deep-dive
Full-day deep dive on the tool you’ve chosen. Built around your team, workflows, data and processes.
Claude
ChatGPT
Gemini
Copilot
04
Embedding AI
Workflows, governance, adoption, repeatability. This is the stage where most generic AI training fails, but where ours doesn’t.
05
Going Further
Agentic AI, vibe coding, MCP, CLI etc. We can go deep and far. This stage is for businesses ready to go beyond basic capability.
Some organisations choose more than one platform as they design their AI stack. No problem we can do more than one platform deep-dive with your team.
Why magnitude
Four reasons Magnitude works when other AI training doesn’t.
Most AI training is a single workshop or generic online content. That market is crowded. We want to be honest about where we’re different and where we aren’t.
Pillar 01
A pathway, not a course
Lots of companies sell single workshops. Magnitude is the structured journey from curiosity to capability, and beyond. The Magnitude AI Pathway is the product we developed to make it simple to understand.
Pillar 02
Built by builders who train, not trainers
Most UK AI trainers don’t build AI systems. We do both. We give examples in the room from systems that we have actually shipped into production. Your AI trainer also delivers real-world AI projects to help you go further.
Pillar 03
Truly platform-impartial
Copilot-only trainers can’t show you Claude. Microsoft partners can’t recommend Gemini. We work with all of the major platforms like Anthropic, OpenAI, Google and Microsoft. We’ll tell you which one fits, not which one we sell.
Pillar 04
Productised but bespoke
The structure is fixed and repeatable, its a proven pathway. The examples are yours: your sector, your stack, your real work. That’s how the pathway stays both scalable for us and relevant for you.
Built on Credability
Delivered by technical experts with credentials.
We’ve been building technology for UK businesses for 25 years. We don’t just train you on AI, we launch AI systems for our clients too. So, the trainer in the room has built with the thing they’re teaching.
4,000+
People trained since 2016
800+
UK businesses worked with
25
Years building technology
4
AI Platforms covered equally: Claude, ChatGPT, Gemini, Copilot
The four platform paths
Pick your platform. We’ve built the deep dive to match.
Each platform path is a one-day intensive session, structured around the same core use cases but grounded in your work. We get examples from you and apply them in the tool you’re actually going to use. Not just theory, real results.
Anthropic
The Claude Path
Strongest on long documents, careful writing and reasoning. Projects, Artifacts, MCP. Best when language quality matters.
Open AI
The ChatGPT Path
The broadest ecosystem. GPTs, image, voice, Canvas. Best for general-purpose breadth and the platform many start with.
The Gemini Path
Deepest integration with Workspace ie.e Docs, Sheets, Gmail, Meet. Plus NotebookLM. Best for Google-first businesses.
Microsoft
The Copilot Path
Built into Word, Excel, Outlook, Teams, PowerPoint. Plus Copilot Studio. Best for M365-first businesses.
A case in point
We don’t just train AI. We ship it.
Most AI trainers in the UK have never built and launched AI systems. We have and continue to do so for our clients. That’s the difference you’ll feel in the room during your workshop.
Teacher Tech AI Limited
AI-Powered writing assessment platform for teachers and schools.
When the trainer in the room is also the person who built the production system, the examples aren’t theoretical. They’re battle-tested. That’s the credibility Magnitude is built on.
Three ways to start
Fixed-price team programmes. Start where you are.
All prices are for the whole team, not per seat.
Foundations only
The half-day every team member takes to get started. The entry point to the Magnitude AI Pathway.
From
£1,200
Stage 1 only | Up to 15 team members
- Discovery call to understand team confidence levels and AI adoption goals
- Half-day in-person, instructor-led session
- Tailored examples from your sector
- Take-away reference pack so attendees can revisit the techniques after the session
- Post-session report and recommendations
Magnitude Core
Most Popular
Foundations + Choosing Your AI Stack + one platform deep dive.
From
£3,600
Stages 1-3 | 2–4 weeks elapsed
- Everything in Foundations
- Choosing Your AI Stack session with documented decision and justifications
- One full-day platform deep dive (Claude, ChatGPT, Gemini or Copilot)
- Post-session Per-delegate workflow plan and recommended next steps
Magnitude Complete
The complete pathway. Core + Embedding AI and Going Further.
From
£6,500
All 5 stages | 4–6 weeks elapsed
- Everything in Core
- Embedding AI workshop and written AI playbook
- Going Further session: Agentic AI, MCP or CLI as required
- Post-programme 30-day check-in
All prices are plus VAT. We may adjust for cohort size, on-site vs remote and travel. Pricing shown is from; final pricing is set at proposal.
what they say
Feedback that proves it works
A few words from people we’ve trained and supported on their AI adoption journey. From practical workshops and team training through to real-world implementation support.
“I found the full day extremely useful and I left with a head full of potential ideas to implement within our own workflows. Rob made the session easy to understand (especially to someone with absolutely zero coding knowledge) and easy to implement.“
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Liam Lally – MD at Zaddle Internet Marketing
“Working with Rob from Magnifica has been a game changer for us as we embark on our AI implementation journey. We now have a clear plan to move from piles of paper and weekly data entry to a slick, automated process that will effortlessly scale as we grow.“
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Neil Rose – Systems Manager, Certora Training Limited
Questions worth answering
Frequently Asked Questions
The questions buyers actually ask, answered the way we actually answer them on a call.
Generic online content is ok for baseline awareness i.e. short, free, online and broad concepts. The Magnitude AI Pathway starts where these finish. Magnitude is live, instructor-led and tailored to your sector and tech stack, with onward platform paths and an Embedding AI stage that turns awareness into actual capability within your team or organisation.
Probably yes. Foundations isn’t about a specific tool, it’s about prompting, safety, verification, and identifying high-value workflows. Most teams already on Copilot are using 10% of what they could. Foundations doubles or triples that by moving team members for tinkerers to real users of AI.
Yes, you can buy Foundations as a standalone engagement. This makes sense for most businesses with about a third upgrading to Core after they have completed Foundations. Some organisations need the Complete pathway. There’s no commitment beyond the stage you’ve booked.
Two things. Before delivery you send three sanitised artefacts from your real work. An email thread, a document, a spreadsheet. We build live demos and exercises around them. Second, the trainer’s notes for your session reflect your tech stack (M365, Workspace, the SaaS you actually use etc), so the examples make sense for your team.
Rob Gregory leads delivery and we build AI for a living at Magnifica. We build production systems for many clients across many sectors. The trainer in the room is the same person who could be building you a system next quarter. That’s why our training credibility is different from a training-only provider’s.
Both. Default mode is in-person, which works very well but we offer online too. In-person delivery is available across the UK with travel charged at cost for locations more than 30 miles from our location in Chesterfield.
No. We provide reports and plans as outputs from each stage that give you actions to move forward with. Magnitude Complete gets a 30-day check-in where we review progress and look at further opportunities. Beyond that, Magnifica’s consultancy services are how teams keep going after the training.